Monday, 20 October 2014

Big Hero 6 Case Study Introduction

1. Film genre and type of production?
  • 3D and 2D computer-animated superhero-comedy feature film
  • PG rated
  • Mainstream Disney blockbuster
  • Event film
  • High-concept film



2. What's the film about?
'Set in a fictional metropolis called San Fransokyo, a young robotics prodigy named Hiro Hamada and his robot Baymax uncover a criminal plot and pull together a team of inexperienced crime-fighters to solve the mystery surrounding the crime.'




3. Global and UK release dates? Where and what formats?

  • Premiere release: 23rd October 2014 at the Tokyo International Film Festival
  • US release: 7th November 2014 (theatrical release)
  • UK release: 30th January 2015 (theatrical release)
Staggering the releases means the distributing companies can monitor which areas do well and which don't. It also generates word of mouth all around the world.





4. Nationality of the film?

USA.




5. Institutions behind the film's production and distribution? Where are they based?
  • Production: Walt Disney Animation Studios (US), Walt Disney Pictures (US)
  • Distribution: Walt Disney Studios Motion Pictures (Argentina, France, Singapore, US), Forum Hungary - all for the theatrical release
Disney own everything about the film's production and distribution and everything else. Marvel are a production company but Disney bought them so now Disney has the rights to use all the Marvel characters.
 Marvel and Disney have a symbiotic relationship - there are mutual advantages for each company.
Disney is a vertically and horizontally integrated institution.





6. What's the film's production budget? What's the source of finance?

  • High budget
  • Unknown budget because the film is still in post-production
  • Source of finance is Disney





7. Any connection with other films?

  • Marvel comics superhero team (all the Marvel superhero films)
  • Frozen (budget of £150mil)
  • Avengers (budget of £250mil)
  • Tangled
  • Wreck-It Ralph
  • Feast - an animation short to be release with Big Hero 6 during its theatrical release




8. Who's the director? Reputation?

  • Don Hall: Has worked on other high-budget Disney animations in the past, has been no
  • minated for two Annie awards
  • Chris Williams: Has worked on other high-budget Disney animations in the past, is an in-house Disney director





9. How has the film been cast? Who's in it?
  • Ryan Potter (Supah Ninjas)
  • Scot Adsit (30 Rock)
  • Jamie Chung (Grown Ups, The Hangover Part II)
  • Damon Wayans Jr. (Let's Be Cops)
  • Maya Rudolph (Bridesmaids)
The vast majority of the cast are all recognised from USA TV, small films and comedy.






10. Core audience? Secondary/tertiary markets?
  • Core audience: Children and young teens worldwide
  • Secondary/tertiary markets: Older family members of children eg. parents, grandparents etc. Also superhero fans, manga fans, marvel fans, Disney + animation fans


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